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Breaking News Alert - OTCBB: TCSR

11/19/2009 7:29 AM
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Market-Pulse.com - Current Profile - (TrinityCare Senior Living, Inc. [OTCBB: TCSR])

Welcome to Market Pulse`s online newsletter. Market Pulse is a small-cap investor`s first stop Web page. Each month, our user-friendly Web site
profiles new and emerging companies that have excellent potential. We also feature quotes,
charts, SEC filings, news headlines, previous profiles of featured companies and other valuable
information that is easily accessed. We recommend that anyone investing perform his or her own
due diligence.

Market Pulse has issued its current profile for TrinityCare Senior Living, Inc. (OTCBB: TCSR) to the
investment community! Stay Tuned For Frequent Updates at www.market-pulse.com .

TrinityCare Senior Living, Inc. (OTCBB: TCSR) develops, manages, and owns quality senior living
facilities that focus on enriching the faith of the residents and providing state-of-the-art independent living,
assisted living, memory care and adult day care services in a single location. TrinityCare is not a
start-up or emerging growth company, but an experienced operator of senior living facilities.
The company partners with local churches and land developers for each facility to offer a wide
range of both community and personal services to residents. TrinityCare is a rapidly growing
business with three successful facilities; Trinity Oaks of Pearland, Texas, Trinity Hills of
Knoxville, Tennessee and Trinity Shores of Port Lavaca, Texas. TrinityCare`s properties in
Knoxville and Port Lavaca obtained their certificate of occupancy in June and July of 2007,
respectively. The total occupancy of all 3 projects as of July 31, 2009 was roughly 90%, based upon
available units. Revenues exceed $6,000,000 with gross profit margins in excess of 60%. The
company will capitalize each new project in 2010 through land contribution (from a church or land
developer ranging from $1.0M to $2.0M), cash investments (typically $500,000 to $750,000 per
project), and HUD 232 guaranteed financing through lenders who have underwritten TrinityCare
(Wells Fargo and Duetsche Bank Berkshire Mortgage). The typical project cost is $10 million, and is
82 units covering 61,000 square feet. The company expands only in areas where there is a
significant unmet need and where success can be easily achieved in a short period of time. The growth
of the senior adult population is anticipated to expand rapidly over the next two decades,
and thus supply cannot keep up with demand. It is estimated that over 6.5 million seniors
currently need assistance with activities of daily living. Current expenditures for senior living
in the United States exceeds $283 billion, with an estimated expenditure of $508 billion in 2030.
Future and planned expansion developments will be in Pearland, Texas; Katy, Texas, Covington,
Louisiana; Shreveport, Louisiana; Seymour, Tennessee; and Crossville, Tennessee. These projects
will add an additional 488 units to the company bringing the total to 718 units. Current market
valuation for these types of projects would bring the valuation to over $100 million.
Currently, using this valuation, the fair market value of existing facilities is $32 million, with debt of
$18 million, and cash investments thus far of $4 million. The company has experienced leadership,
capable of rapid expansion, and excellent relationships with lenders and investors. Donald W.
Sapaugh, Chairman and Chief Executive Officer of TrinityCare Senior Living, Inc. stated,
"We carefully analyze the economics of each proposal and expect expansion in new and
existing markets to serve as the foundation for profitability and the enhancement of
shareholder values in the future." TrinityCare Senior Living, Inc. is poised to become a significant
player in the long-term healthcare facilities industry!

Press Release

Source: TrinityCare Senior Living, Inc.

TrinityCare Senior Living Announces $1.65 Million Investment Agreement

Significant Milestone for Expansion Accomplished

FRIENDSWOOD, Texas, Nov. 19 /PRNewswire-FirstCall/ -- TrinityCare Senior Living, Inc. (OTC Bulletin Board:
TCSR), which develops, manages and owns faith-based senior living facilities, today announced the
execution of a $1.65 million investment agreement by RCHP, LLC, a Texas-based boutique investment firm.

"We are very pleased to have RCHP as an investor in our expansion. Their confidence in our vision and strategy is
encouraging at a time when investment dollars are limited," stated Donald W. Sapaugh,
Chairman and Chief Executive Officer of TrinityCare Senior Living, Inc. "This capital infusion,
coupled with our senior lending agreements on new construction, will reduce our capital
requirements significantly and allow us to achieve our previously outlined growth goals for 2010."

The investment will be made on a per-project basis and will range from $225,000 to $300,000 in cash, based upon the
timing and location of new senior living projects. Each investment will be into a special
purpose entity and will provide to RCHP, LLC a 10% accrued return on investment, with a target 18%
internal rate of return over a three-to-five-year period. The return on investment will be paid in
cash or stock at the option of TrinityCare. RCHP has a consistent history of positive and
productive investments for its investors. The expected dilution to TrinityCare shareholders
under this investment agreement is expected to be minimal.

About TrinityCare Senior Living, Inc.

TrinityCare Senior Living ("TrinityCare") develops, owns, and manages quality senior living
facilities that focus on enriching the faith of the residents and providing state-of-the-art independent
living, assisted living, memory care and adult day care services in a single location. The
company partners with local churches and developers for each facility and offers a wide
range of both community and personal services to residents. TrinityCare is a rapidly growing
company with three successful facilities currently operating in Texas and Tennessee. Near-term
expansion plans target the Southeastern part of the United States. For more information please visit
www.trinitycare.com . TrinityCare is headquartered in Friendswood, Texas (Houston metropolitan area) and
its common stock trades on the OTC Bulletin Board under the symbol "TCSR".

Contact: Donald W. Sapaugh, CEO, at (281) 482-9700

For additional information please call 800.290.8935 or visit www.market-pulse.com .

Forward-Looking Statements

The information in this news release includes certain forward-looking statements that are based upon assumptions that in the future may
prove not to have been accurate and are subject to significant risks and uncertainties, including
statements related to the future financial performance of the Company. Although the Company
believes that the expectations reflected in the forward-looking statements are reasonable, it can
give no assurance that such expectations or any of its forward-looking statements will prove
to be correct. Factors that could cause results to differ include, but are not limited to,
successful execution of growth strategies, product development and acceptance, the impact of
competitive services and pricing, general economic conditions, and other risks and uncertainties
described in the Company`s periodic filings with the Securities and Exchange Commission. Market Pulse All Rights Reserved.
© Copyright 2009 ------------------------------------------------------------
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Market Pulse (MP) is an investor or public relations firm which concentrates on promoting awareness among brokers,
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Information contained herein is the opinion of MP and is intended to be used strictly for informational purposes.
You should be aware that MP attempts to assure itself of the accuracy of the information contained
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regarding the company which is the subject of an MP opinion, recommendation or analysis.
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the subject company’s filings with the SEC and various press releases issued by the company.

The information that MP relies on is generally provided by the featured companies and also may include information from outside sources and
interviews conducted by MP. While MP believes all sources of the information to be reliable, MP
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as of the date stated and are subject to change without notice. Nothing in this publication shall
constitute a representation or warranty that there has been no change in the affairs of the
company since the date of MP`s profile of the company. MP and/or its officers, directors, or
affiliates have received compensation for the dissemination of information on the companies which are the
subject of profiles and/or may have, from time to time, a position in the securities with the intent to
sell the securities mentioned herein. The profiles in the publication are believed to be
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the information contained in any profile and for any omissions of material facts from such profile.
The profiles within this publication are not to be construed as offers to purchase securities in
the companies which may be the subject of such profiles pursuant to federal or state law or the
laws of any foreign jurisdiction. MP or MP`s affiliates, agents, and/or relatives thereof may
have interests or positions in equity securities of the companies reviewed in this email, some or all
of which may have been acquired prior to the dissemination of this report, and may increase or
decrease these positions at any time. MP has been compensated, in connection with its profile of
TrinityCare Senior Living, Inc., twenty five thousand shares of TrinityCare Senior Living, Inc.`s
common stock by a third party shareholder. Additionally, MP has pending twenty five thousand
restricted shares of TrinityCare Senior Living, Inc. by a third party shareholder. To date, MP has not
sold any of these shares.

MP may be retained as a consultant for one to twelve months to companies that we feature. Investing in
micro-cap and growth securities is highly speculative and carries an extremely high degree of risk. It is
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the companies profiled. We encourage our readers to invest carefully and read the investor
information available at the web sites of the Securities and Exchange Commission ("SEC") at
www.sec.gov and/or The Financial Industry Regulatory Authority ("FINRA") at
www.finra.org . 

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