Breaking News: Muscle Flex, Inc. (OTC: MFLI)

Muscle Flex, Inc. (OTC: MFLI) Tune Into MuscleFlexInc.com for the American Music Awards Online Pre-Show Sunday, November 22, 2009 From 3:00 - 5:00 PM Broadcast Live From the Red Carpet at the Nokia Theatre With Muscle Flex CEO Danny Alex as the Official Fitness and Lifestyle Expert Commentator Press Release Source: Muscle Flex Inc. On 5:00 am EST, Friday November 20, 2009 LOS ANGELES, CA--(Marketwire - 11/20/09) - Muscle Flex Inc. (Pinksheets: MFLI - News ) announced today to tune into www.MuscleFlexInc.com for the American Music Awards Online Pre-Show Sunday, November 22, 2009 from 3:00 - 5:00 PM broadcast live from the Red Carpet at the Nokia Theatre with Muscle Flex CEO Danny Alex as the Official Fitness and Lifestyle Expert Commentator. Muscle Flex CEO Danny Alex will participate live on the American Music Awards online pre-show with Muscle Flex brands being referenced during his segments which will focus on fitness and lifestyle. The AMAs will broadcast live from the Nokia Theatre LA LIVE on Sunday, November 22 (8-11 p.m. EASTERN and PACIFIC) on ABC. dcp (dick clark productions -- www.dickclarkproductions.com ) associates Premiere Entertainment will provide production services on the multi-camera red carpet event and USTREAM will power the live stream to a series of dcp developed video widgets. This exclusive pre-show webcast, presented by Coca-Cola, will begin on Sunday, November 22, 2009 at 3:00 PM (PT) / 6:00 PM (ET) and can be viewed on ABC.com, USTREAM.tv/ASNLive, the official AMA fan page on Facebook and partner sites mycokerewards.com and mycoke.com as well as MuscleFlexInc.com and other sites around the globe. Rachel Wagner, VP of Corporate Alliances at Dick Clark Productions, commented, "Danny Alex and Muscle Flex are going to be an exciting inclusion into the AMA Online pre-show event. We are planning one of the largest and most viewed online media events to date with this year`s AMA`s and are excited that Danny Alex and Muscle Flex are bringing their authentic and original fitness and lifestyle ideology and brands to the AMA Pre-Show." "It is anticipated that the American Music Awards Online Pre-Show will be viewed by in excess of 10 million+ unique visitors during the live and VOD broadcast. Muscle Flex has the opportunity to present its brand to millions of people on a nation-wide basis and to be directly associated with, not only one of the biggest awards shows globally, but to also have the pleasure of working with a media titan and pioneer like dick clark productions," commented Danny Alex, CEO and Founder of Muscle Flex. "The people at dick clark productions have been amazing and it`s an amazing opportunity that I hope will lend itself to more down the road. Ken and Tracy at TLK Fusion have proved very quickly that they have the media contacts and high profile relationships to get Muscle Flex into highly prestigious and coveted promotional events." About Muscle Flex Inc. ( www.MuscleFlexInc.com ) Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution. This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.

Contact Danny Alex CEO Phone: 310-717-1003 Email Contact www.MuscleFlexInc.com (Corporate) www.BuyTheBeagle.com (Product) www.BUDDYTabletCaddy.com (Product) www.MuscleFlexVATA.com (Product) www.MySpace.com/TheMuscleFlex www.Twitter.com/MuscleFlex  

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