HeadsUp Entertainment (
HDUP.PK) is our latest and most unique trading idea thus far.
HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes.
For more information see the Company`s websites www.headsupentertainment.com and www.canadianpokertour.tv.
2009 was witness to continued growth in all revenue generating sectors of the company. Since the acquisition of the Canadian Poker Tour brand, HeadsUp has been able to grow the number of events by over 800% as it looks to sanction and host close to 600 poker tournaments in 2010.
HDUP.PK has grown by leaps and bounds over the past few years creating multiple revenue streams for itself.
HDUP.PK has multiple revenue streams including the following:
1) $95 membership cards, which come with considerable advantages to holders 2) proprietary events where
HDUP.PK takes the majority of the registrations fees instead of the casino (this will be a huge growth driver going forward; they intend on growing the number of these lucrative events) 3) Canadian Poker Player Magazine, a bi-monthly magazine that provides
HDUP.PK with significant current and growing advertising revenues.
Canadian Poker Player Magazine already has huge contracts with companies such as: Full Tilt Poker.com, Cake Poker, 888 Poker, and several large casinos 4)
HDUP.PK broadcasts its events on the Canadian National sports broadcaster The Score, and sells advertising spots to companies that place their products within the view of the cameras 5) NEW--
HDUP.PK remonetizes their TV productions by airing them on their NEW online television network, The Canadian Poker Player Television Network, which has already secured an advertising and sponsorship deal with 888 Poker.com, one of the largest online poker sitesthis looks to be very positive for revenues for the current fiscal year and potentially the share price also.
6) NEW
HDUP.PK is newly delving into the vertically integrated business of Poker Tourism. Through their partnership with World Poker Showdown,
HDUP.PK is holding a Caribbean Poker cruise, and tournaments in Costa Rica, Dominican Republic and Las Vegas. This also is a new revenue generator for
HDUP.PK and looks very promising in growing the top line.
HDUP.PK has already signed a Letter of Intent to acquire the CPT.
Having a diversified stream of revenues is key to the success of any business, and
HDUP.PK now has 6!! Up from 4 in 2009. Furthermore,
HDUP.PK has already grown its existing 4 revenue streams, such as the increase in the size and number of proprietary events; growth in circulation and ad rates for CPT magazine; and increased sales and popularity of the $95 membership card.
The beauty in being an undiscovered Pink Sheet company such as
HDUP.PK is that the recent news as completely gone unnoticed!!! The value proposition here is unbelievable especially in light of the awesome corporate developments over the past few weeks.
Poker is such an increasingly popular sport that a lot of the big boys have been on an acquisition spree for companies that they feel are undervalued and are a solid asset. Just recently Poker Stars.com acquired the European Poker Tour for a reported $60 - $65 million. Party poker.com bought the WPT, a company with a much less attractive business model than
HDUP.PKs, for $30 million. Industry experts estimate that HeadsUp Entertainment will be acquired for a much richer valuation that both of these takeovers.
The controlling shareholders and management have been pretty explicit about the fact that they are positioning
HDUP.PK to be taken out by one of the major online players. They appear to be courting potential suitors already, and with a tiny market cap of about $5 million, and a potential takeover for over 10 times that value; shareholders stand to have a huge payday if and when it comes to fruition.
HDUP.PKs President Kelly Kellner had this to say in their recent press release: "I am very encouraged about the potential for our Company as we continue to meet and exceed benchmarks set within our business plan," commented Company President Kelly B Kellner. "With many of the players repositioning themselves in the international poker marketplace, our comprehensive marketing and media model positions us to generate substantial revenues going forward or make us an attractive acquisition candidate." Do your due diligence! Take a look at the press release here on Yahoo Finance:
HDUP Latest Press Release Take a look at the stocks chart here:
HDUP Stock Chart Check out how hot the new spokes girl is:
Lacey Jones, the new face of The Canadian Poker Tour Company`s websites:
www.headsupentertainment.com and www.canadianpokertour.tv.
Start your research now, and determine for yourself if you see the huge value that we do in
HDUP.PK! Regards, FHPS Staff _____________________________________________________________________________The disclaimer is to be read and fully understood before using our site, or joining our email list.
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