News Alert: YesDTC Holdings Inc. (
YESD) Issues Shareholder Letter YesDTC Holdings Inc. (OTCBB:
YESD) Detailed Quote:
http://otcpicknews.com/emailmarketer/link.phpM218&N8&L70&F=T Company Profile:
http://otcpicknews.com/emailmarketer/link.phpM218&N8&L71&F=T Breaking
YESD News:
June 15 - YesDTC Holdings Issues Shareholder Letter YesDTC Holdings, Inc. (OTC Bulletin Board:
YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, today issued the following shareholder letter from CEO, Joseph Noel.
Dear Shareholders of YesDTC, I am very pleased to inform you that we are progressing according to plan in establishing YesDTC as a successful
DRTV (Direct-Response-Television) company. We have already had a successful test run of our first product, Simply Music, and are now in the process of making an infomercial for MediPendant. (Please see below for more details on both these products).
In addition, we have acquired the rights to distribute all of BioElectronics Corporation`s product line throughout Japan, including the Allay Menstrual Pain Therapy and ActiPatch Therapy products, in addition to several new products we expect to announce soon. We are also in the process of negotiating to acquire the international rights for a very successful direct to consumer sleep product here in the United States. I hope to be able to announce this in the near future. As you can imagine, I am excited about the outlook for YesDTC, which is now a fully reporting, over-the-counter bulletin board company that trades under the ticker symbol
YESD.
I believe two associations we have established with industry leaders and the direct response television (
DRTV) market are of particular importance to the success of YesDTC. The first of these is our association with Schulberg Media Works, which is run by a longtime business associate, Jon Schulberg. Jon is clearly one of the original pioneers in the
DRTV and venture marketing space and he has been responsible for the creation of some of the most successful marketing and infomercial campaigns in
DRTV history. In fact, you may have even seen some of his campaigns on television for popular brands such as Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. Regarding YesDTC, the Schulberg Media Works team is responsible for the creative aspects of our marketing campaigns. We have also formed a strong relationship with The 440 Group, a very successful direct response marketing consulting firm, which is responsible for the setup and operation of all of our back office functions including media buying, call centers and order fulfillments, among others.
Several weeks ago, we launched our first product marketing campaign for a highly successful, learn-by-trial music program called Simply Music. In this campaign, YesDTC acquired a previously developed 30 minutes infomercial, which was produced by Schulberg Media Works and has been very successful in the past. At present, we are just ending the testing phase of the Simply Music launch by YesDTC and I am happy to report that we have seen a great deal of success so far. Over the coming weeks, we will be ramping up our media spend, which I believe will begin to generate strong revenues for the Company from this program. Of course, while it is as of yet to be seen exactly how much revenue YesDTC can generate here, it is also important to remember that many of these
DRTV campaigns generate millions of dollars per year. In addition, I also believe that the Simply Music initiative can be highly profitable even at relatively low revenue levels because the margins are particularly strong given: first, we were able to capitalize on an existing marketing campaign that had already been created, rather than having to build all advertising and promotional materials from scratch; and second, because our variable costs from selling this product are mainly comprised of simply making a copy of the Simply Music CD for each item sold.
Overall, while Simply Music is our first campaign, it is certainly not the only campaign on which we are currently focusing our time and efforts.
Several weeks ago, we announced that YesDTC had become the exclusive
DRTV marketer for a product called MediPendant, which is a personal alarm device produced by Medical Alarm Concepts Holdings, Inc. (OTC Bulletin Board:
MDHI).
The personal medical alarm industry is a fast growing and very profitable segment where, for example, a well known company Life Alert Emergency Response, Inc. ("Life Alert"), generates a strong recurring revenue stream every month. This company currently has the single largest market share with its Life Alert alarm product. I believe the MediPendant technology YesDTC plans to offer is a generational leap ahead of that offered by Life Alert in that it is a true two-way voice system that allows a person in need of assistance to talk directly through the pendant to EMT trained personnel at a call center in fact, the technology is so flexible that EMT personnel at the call center can conference in a friend or family member to participate in the emergency call. This capability gives people in need of personal medical alarms a significant degree of comfort, as it is not always necessary to dispatch first responders to a person`s home sometimes emergencies are better solved by family members rather than having someone from the fire department kick in the front door, for example, which is what can happen when medical alarms from other companies are activated. We are already working on the campaign for this product and plan to launch it on television within the next 60 days.
Please go to Medical Alarm Concept`s website for more information at http://otcpicknews.com/emailmarketer/link.phpM218&N8&L47&F=T.
Also, here is a link to an interview I did with Howard Teicher, the CEO of Medical Alarm Concepts:
http://otcpicknews.com/emailmarketer/link.phpM218&N8&L48&F=T.
As many of you already know, we have also acquired the rights to distribute all of BioElectronics Corporation`s product line throughout Japan. We have already selected one of the leading
DRTV marketer`s in Japan to be our partner and are currently undergoing a legal review of the regulatory status. I believe the BioElectronics technology could do very well in Japan, as many of this country`s consumers are very accepting of alternative medicines and therapies. I expect to produce an update relative to the regulatory status and our marketing efforts in Japan shortly, within the coming weeks. The Company has already produced the infomercials, so we will be able to market the products quickly, when everything is ready. The Bioelectronics product line includes the Allay Menstrual Pain Therapy, which is a new drug-free product that effectively treats the pain and discomfort often associated with menstruation. This product has a soft, hypoallergenic and biodegradable cover that tucks comfortably and discreetly into clothing and features a wafer-thin microchip that pulses gentle, therapeutic energy waves to reduce inflammation and alleviate painful menstrual cramping. The other offering by Bioelectronics is ActiPatch, which includes a variety of retail products that provide clinically proven relief for up to 30 days.
Additionally, we are in the process of completing negotiations to acquire the international rights to a major brand that is selling very well here in the United States. While it is too early for us to discuss all of the details, this brand is currently generating millions of dollars in revenue here in the United States and is just beginning to see international market penetration. Through our partnership with both Schulberg Media Works and The 440 Group, we have been able to put forth a proposal to acquire all of the rights to market this product outside of the United States. The sleep-products category in which the original company operates is growing quickly both domestically and internationally and I believe the successful acquisition of this brand will allow YesDTC to significantly grow its revenue base over the short-term. I also believe this is a revenue opportunity potentially worth tens of millions of dollars per year. I expect to complete contract negotiations over the next week or so and will keep all of you posted on our progress.
As some of you may know, there are only a few publicly traded
DRTV companies. We are finding that our public currency creates a wealth of opportunities. In addition to the above mentioned campaigns, we are currently discussing the acquisition of additional successful brands that should further accelerate YesDTC`s growth.
Thus far in the June quarter, YesDTC has already begun to generate meaningful revenues. I expect this revenue growth to significantly accelerate during the third quarter as the MediPendant campaign begins, the media spend on Simply Music accelerates and, most importantly, as our Japanese marketing activities begin to bare fruit. Going forward, I would expect revenue generation in the December 2010 quarter to continue to accelerate as other campaigns get underway. Simply put, we plan to produce meaningful growth this year and to be a major force in the potentially very profitable
DRTV space.
Thank you very much for your support thus far and thank you also in advance for your continued support in future periods as we move forward.
Please watch YesDTC closely over the coming months for these roll outs and other important marketing campaigns.
Sincerely, Joseph A. Noel Chief Executive Officer YesDTC Holdings, Inc.
About YesDTC Holdings, Inc.
YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (
DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW`s track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognition. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. More information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv.
Company Overview YesDTC is a direct-to-consumer venture marketing company specializing in the creation of innovative, high quality direct-response-television (
DRTV) and internet marketing programs to reach a broad based consumer audience of domestic and international customers. The Company brings a unique set of skills to the business of successful consumer product marketing.
Specifically, YesDTC was established to provide financing for
DRTV and internet based marketing campaigns; develop and produce the creative content of these media ads by the Company`s team of experts; and arrange all aspects of advertisement broadcasting, including interfacing with media buyers.
YESD`s custom developed
DRTV and internet marketing programs are designed to greatly enhance the media advertising outreach of a particular product offering, thereby reaching a wide group of consumers and generating significantly increased sales of our portfolio of distinguished consumer products. The Company`s infomercials and online marketing platforms enable customers to easily gain access to information regarding new and exciting consumer products with the ability to purchase these items directly from YesDTC within the convenience of their own home.
Specifically, as part of our business strategy, YesDTC identifies new products that they believe can benefit from the Company`s unique marketing expertise and creativity and will appeal to an extensive base of digitally enabled consumers.
YesDTC then works with their manufacturing partners to procure consumer products that will be sold through the Company`s
DRTV and internet marketing channels. YesDTC assumes all responsibility for funding this effort and retains control over product distribution, fulfillment and customer interaction, including the operation of customer call centers.
Mission As a direct-to-consumer global marketer and distributor of consumer goods and products,
YESD is attempting to change the way in which consumers first discover and gain access to new, desirable consumer products. Our mission as a venture marketing company is to fund, create and broadcast custom designed marketing programs using direct response television (
DRTV) and internet marketing campaign promotions to bring innovative products directly to consumers worldwide using the convenience and immediacy of television and online media.
Product Portfolio YesDTC`s product portfolio consists of consumer products that we market, sell and distribute. A listing of the Company`s product line by industry category is shown below.
Health & Wellness BioElectronics Corp.s Actipatch Therapy BioElectronics Corp.s Allay Menstrual Pain Therapy Entertainment & Educational Simply Music - The learn-at-home DVD music program Media Support YesDTC specializes in combining both the creative talents necessary for the development of effective media materials and the financial acumen required to successfully fund their product line`s promotional campaign.
The company believe their total package approach to direct-to-consumer marketing programs is unique. While there are many firms that provide various creative aspects of direct-to-consumer marketing, they believe there are actually very companies able to deliver the complete package of both the creative and financial disciplines required to ensure success.
At YesDTC, the creative talents of Schulberg Media Works are combined with the experienced financing capabilities of the YesDTC management team and board of directors in order to create and fund innovative direct-to-consumer marketing programs.
YESD has formed a strategic partnership with Schulberg Media Works (SMW), a pioneering firm in the direct-to-consumer advertising space. SMW`s track record is extensive with nearly $1.0 billion in revenues for products sold and an impressive list of industry awards including the 2009 Short Form of the Year award for Tempur-Pedic. Recent SMW campaigns include Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins, PureSleep and Magic Jack, and many others...
To learn more about Schulberg Media Works, the companys website can be viewed at: www.smw.tv Management Joseph A. Noel - Chief Executive Officer Joseph (Joe) Noel is a 29-year veteran of the financial investment and technology industries and is President of Emerging Growth Research, LLP.
Joe was recently a senior analyst at Pacific Growth Equities, LLC, where he tracked the emerging growth and advanced industrial sectors. Prior to Pacific Growth Equities, he covered growth companies at Hambrecht & Quist and was employed by Gartner/Dataquest as a communications industry analyst.
Mr. Noel has been directly involved in more than 50 public company financings.
Before becoming an analyst, Mr. Noel received solid industry experience at a number of major corporations including MCI, where he was responsible for the frame relay product marketing launch, and British Telecom where he was involved in strategic planning for the company s Internet access service.
He was also employed by various Bell Operating Companies in both marketing and technical roles for nearly ten years.
Mr. Noel received his MBA in finance from Wake Forest University and holds a B.S. degree in business and economics. A four-time Wall Street Journal All-Star Analyst, Joe specializes in emerging growth companies in the biotech, medical, telecommunications, Internet and advanced industrial equipment sectors.
William Bush - Chief Financial Officer William (Bill) Bush has over 20 years of experience in accounting, financial support and business development. Prior to joiningYesDTC in 2010, Bill was CFO of the leading manufacturer of solar panels in India, helping the company to reach $100 million in sales in its first 15 months of operation.
He has also served as CFO for several high growth software and online media companies with responsibilities for establishing business processes, capital raising, business development and investor relations. Prior to these positions, he was a director of business development and corporate controller for buzzsaw.com .
Buzzsaw.com Inc., where he was one of the founding members. The company was later spun-off from Autodesk, Inc. in 1999. From 1997 to 1999, Bill worked as the corporate controller at Autodesk, Inc. (NasdaqGM:
ADSK), the fourth largest software applications company in the world. Bill also spent seven years in public accounting with Ernst & Young and Price Waterhouse.
Bill holds a B.S. in Business Administration from U.C. Berkeley and is a Certified Public Accountant. He currently serves on the Board of Towerstream (NASDAQ:
TWER), a leading supplier of WiMax services; FindEx.com (OTCBB:
FIND), a Bible study software provider; and ThinIdentity, a private developer and distributor of virtualization solutions for the medical industry.
YesDTC Holdings Inc.
300 Beale Street, Suite 613 San Francisco, CA 94105 Telephone: (925) 922-2560 Website:
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